Our Mission

Supporting Adolescent and Young Adult Cancer Patients and Their Families at UNC Hospitals

In partnership with UNC’s Lineberger Comprehensive Cancer Center the Foundation established UNC’s AYA Program in 2015 as one of the first in the country with this focus.

Niklaus and Lucy Steiner, founders of the Be Loud! Sophie Foundation, and Lauren Lux, founding director of the UNC AYA program.

Our Story

The Be Loud! Sophie Foundation was founded by the Steiner family to honor their daughter Sophie and to support the unique needs of adolescent and young adults (AYAs) facing cancer.

We want to help them maintain their dignity, identity and independence in the face of this overwhelming illness.

The Program

UNC AYA 
Cancer Program

The UNC AYA Cancer Program Team provides unprecedented support to 13- to 39-year-olds at UNC living with cancer, making it one of the largest and most comprehensive AYA programs in the country.

The Latest

News

Bike Loud ’26 – October 10

Join us for a fun community bike ride through Orange and surrounding counties, followed by a post-ride party from 3pm-7pm with food trucks, live music, and beer. Bike Loud ’26 will be held at Steel String Brewery at Pluck Farm on Saturday, October 10th. All proceeds to benefit the Be Loud! Sophie Foundation.

UNC AYA Brochure

We recently worked with the UNC AYA team on this new brochure that describes our partnership and the program.

Our Video

We’re pleased to share a new video that spotlights the UNC AYA Program and the Be Loud! Sophie Foundation.

Be Loud! has given us our north star – Sophie’s voice and legacy. Sophie reminds us to focus on the experiences and perspectives of the young people we serve, to learn from each individual, and to take what we’ve learned and use it to make things better for the next patient.

– Lauren Lux, Founding Director of the UNC AYA Program